Beautyrest® by Nate Berkus

Every so often at Serta Simmons Bedding, we’re given the opportunity to partner one of our legacy brands with a celebrity designer. In 2022, Beautyrest partnered with none other than Nate Berkus. Our Engineering and Brand Marketing teams worked to develop a limited-edition collection, featuring a mattress, pillow, and bedding. All items within this collection combined the signature modern design of Nate Berkus with Beautyrest’s sustainable fabric that utilizes recovered ocean plastics.



I had a great time working with Nate Berkus and his team to marry the visual identity of his work to that of Beautyrest. Combining masculine with feminine, collected objects with new, and classic neutrals with pops of intentional color, we created a space that felt right for both Beautyrest AND Nate.


To launch this collection, I worked to develop an entire multi-channel campaign featuring everything from logo design to in store point-of-purchase displays, collection videos, social media, sales materials, a suite of photography, and eCommerce experience.

Role in Project Development: Art Direction and Design