Olympics 2016 @ CVS

P&G’s customer team at CVS tasked us with building a partnership and campaign with Olympian Elena Delle Donne, bringing the excitement of the 2016 Rio Olympics to life. This retail-specific campaign brought together the CVS Health equity with Delle Donne’s vivacious attitude to tell an inspiring story of finding greatness every day—and, of course, weaving in P&G’s most coveted brands.

We created Make Every Moment Gold from conception to completion, producing: a photo shoot with Elena Delle Donne, 25 multi-platform social posts, DTC mailers, Coupon.com site takeover, supplementary email promotions, and CVS Philadelphia signing event post-Olympics for fans to meet the Olympic gold medalist.



Role in Project Development: Art Direction & Design