Glade® Spring 2020 Limited Edition Collection

Every Spring, Glade comes out with a Limited Edition Collection of seasonal scents. For this specific toolkit, we were briefed to create a program centered around the growing millennial trend of self-expression and personalization.


My team developed a luscious, ingredient-led toolkit that reminded the Glade shopper that there’s more to self-expression than music preferences and hobbies, and that fragrance can play a huge role in her life. From disruptive, larger-than-life in-store displays to fun, whimsical activation ideas, we wanted this collection to make our shopper feel like it was created just for her.



Role in Project Development: Art Direction & Design