OFF!® to Make Memories @ Walmart

During summer of 2019, my team was given the unique opportunity to own an entire endcap in Walmart’s Sporting Goods department. We worked closely with our agency partners to create a holistic program to capture the attention of our unique audience, while going up against our main--and highly-rated--competitor, Repel.



Utilizing a smart partnership with Field & Stream magazine, we developed an influencer program with tips and tricks to help our shopper make the most of his summer with his family. Walmart.com placement, banner ads, and an endcap packed with trays helped to bump sales by 27.5% (a whopping $3.8 million!) to beat out our competitor and own the season.



Role in Project Development: Creative Direction