Retailer Marketing Guides
For every product launch or timely promotion for Serta, my team creates not only the look-and-feel, but also a myriad of channel-specific assets to market our products appropriately. Traditionally, while many of these assets were made available to retailers, they didn’t always know how or where to effectively use them to promote our products. Cue: Retailer Marketing Guides.
I worked with our Director of Content, as well as Channel Managers, to determine which assets were most helpful to include, along with what specific direction retailers needed. The Guides also feature a link on each page to download those assets directly. The standard developed from my initial template has been implemented for each and every product launch and promotion for all brands at Serta Simmons Bedding (Serta, Beautyrest, Tuft & Needle, and Simmons).
Role in Project Development: Creative Direction & Thought Leadership
