Shinola X Serta®

In 2021, Serta combined its sleep innovation with the ultra-cool beloved Shinola look-and-feel to introduce the limited edition 313 Mattress. Its sleek appearance — made with thoughtfully-chosen materials — encases a comfort-loaded mattress that’s sure to delight anyone.

I developed an entire product marketing campaign, including everything from logo design to in store point-of-purchase displays, a collection video, social media, sales materials, a suite of photography, and an Ecommerce experience.

Role in Project Development: Art Direction and Design